I help companies to design digital products and turn ideas into a functional and delightful experience.

about me —

My expertise lies in translating a brand’s core values, strategy and voice into striking visual executions. For this, I’m equally comfortable building and leading a team designing complex, dynamic brand systems or cultural campaigns, hands-on problem solving.

My goal is to design simple, helpful solutions that satisfy the needs of users. I have a strong background in designing digital experiences for event marketing, focusing on UX/UI design and motion graphics. With a strong foundation in design thinking and a user-centric approach, I craft engaging and intuitive products that resonate with users.

PROFESSIONAL EXPERIENCE —

Senior Visual Experience Designer
Jan 2024 - Present
Tagglabs Pvt Ltd,
Gurgaon, Haryana

Expanded expertise to include designing immersive museums and experience centers, creating transformative and memorable visual experiences.

Developed and executed innovative design solutions for cross-functional teams, ensuring alignment with client communication objectives and brand strategies.

Oversaw multiple high-priority projects under tight deadlines, maintaining brand integrity and delivering exceptional results.

Visual Designer
Jun 2021 - Nov 2023
Approachables,
India/United Kingdom

Directed motion design and video editing projects, creating visually captivating explainer videos and campaign assets.

Designed and enforced brand guidelines, increasing visual consistency by 40% and enhancing storytelling across marketing materials.

Conceptualized and implemented creative solutions for cross-functional teams, aligning designs with client communication goals.

Managed multiple projects under tight deadlines, balancing priorities while maintaining brand standards.

Enhanced video narratives with sound mixing, color grading, and seamless edits, achieving a 30% boost in engagement metrics.

UI Designer
Jan 2019 - Aug 2021
Tagglabs Pvt Ltd,
Gurgaon, Haryana

Produced engaging video and graphic content for AR and VR applications, delivering immersive storytelling experiences.

Improved production timelines by 25% through optimized workflows and resource management.

Collaborated on video post-production tasks, including color correction, motion graphics design, and audio mixing for app walkthroughs and marketing campaigns.

Directed hybrid event content creation, achieving a 20% increase in attendee satisfaction.

Design Intern
Aug 2018 -Dec 2018
Tagglabs Pvt Ltd,
Gurgaon, Haryana

Created 20+ visually engaging digital assets, including marketing videos and animations, raising client conversion rates by 40%.

Assisted in shooting and editing product demonstration videos using Adobe Premiere Pro and After Effects.

Supported video post-production, ensuring seamless storytelling flow and visual alignment with client expectations.

Education —

University of Delhi
Bachelor of Commerce
(Honors)
New Delhi, India
MAAC Institute
PDMD - Advanced Program in Digital Media & Design
New Delhi, India
Basava International School
CBSE
New Delhi, India