My expertise lies in translating a brand’s core values, strategy and voice into striking visual executions. For this, I’m equally comfortable building and leading a team designing complex, dynamic brand systems or cultural campaigns, hands-on problem solving.
My goal is to design simple, helpful solutions that satisfy the needs of users. I have a strong background in designing digital experiences for event marketing, focusing on UX/UI design and motion graphics. With a strong foundation in design thinking and a user-centric approach, I craft engaging and intuitive products that resonate with users.
Guided end-to-end project development, ensuring timely delivery of high-quality solutions that precisely met client expectations, while maintaining strict adherence to project deadlines.
Trained, motivated, and led cross-functional teams to meet and exceed monthly and annual goals aligned with the company’s vision and mission.
Directed a team of designers and developers, overseeing the successful implementation of groundbreaking design solutions and creative concepts that generated a 30% increase in client satisfaction and retention.
Designed style brand guidelines that led to a 40% increase in brand consistency across all marketing materials, enhancing client satisfaction and brand perception.
Directed and optimized key marketing campaigns, utilizing data analytics and customer segmentation, resulting in a 30% increase in customer engagement and a 10% boost in customer retention.
Collaborated with product teams throughout the end-to-end process, from understanding and ideation to prototyping, refining, and shipping enhanced experiences for web/mobile applications and platforms, within agile and lean development models.
Coordinated product design evolution from low to high-fidelity deliverables, driving a 25% reduction in development time and a 20% increase in user retention rates.
Executed UI/UX improvements for AR applications, including streamlined onboarding processes and immersive design features; led to a 50% reduction in app abandonment rates and a 15% increase in in-app purchases.
Led a 5-member cross-functional team effort with developers to craft immersive AR, VR, and web applications, driving a 30% boost in user retention and a 15% surge in customer satisfaction ratings.
Curated and managed event content for virtual and in-person experiences, ensuring alignment with brand messaging and audience preferences; led to a 20% rise in attendee satisfaction and a 10% increase in repeat event participation.
Coordinated with the lead UI/UX designer to enhance the mobile and web application interfaces, resulting in a substantial 50% improvement in overall user satisfaction and a 30% increase in average session duration.
Conceptualized and crafted over 20 visually captivating digital assets for Tagglabs Marketing Pitch Deck, effectively conveying key messages and significantly boosting client engagement and conversion rates by 40%.
Strategically aligned with IT, Training, Operations, and Senior Management to cultivate a harmonious work environment; facilitated knowledge sharing, resulting in a 15% increase in project success rate.